I'm a graphic designer with over 14 years experience in designing for retailers - covering everything from web images, web sites, in-store graphics and labels to catalogues, copy-writing and much more...
After a long career in design in London I decided to get some air by the sea (to St Leonards on sea - hence the name!) and spread my creative wings by going freelance as a graphic designer specialising in fashion along with my 2 other loves - children's brands and home-wares. Recent design projects I have worked on include logo design, customer email communications and creation of web banners and website styling.
Please take a look around my site, and get in contact if you would like to discuss commissioning any design work, I can also be found on peopleperhour, where you will find endorsements and more recent work examples.
Head of Design - Long Tall Sally, London August 2003 - August 2013
I joined Long Tall Sally as a Junior Designer in a Marketing team of 2 (including me), and in time progressed to Head of Design managing a team of 3 in a much larger Marketing department as the company grew. For the first 5 years I managed these requirements on my own including art direction, until the needs of the business required me to employ other team members, and some external resources such as repro and art direction at which point I became Head of Design. I was responsible for all company-wide design needs, including in-store graphics, website design, catalogue and promotional materials, as well as labeling and PR materials to ensure they all met brand guidelines and increased customer awareness and sales.
My duties included: • Initial concepts through to finished printed products on all artwork • Design of catalogues for UK, EU, USA and Canadian markets (at peak 48 catalogues a year) • Overall layout design of website for all markets • Bi-weekly customer email communications • Updating look/feel of website each season for launch and setting guidelines for others • Working with Buying teams on labelling design for clothing • Copywriting for catalogue and web • Working closely with external retouching, colour matching and repro teams • Press passing all catalogues at printers • Working with external art directors and designers when needed • Arranging photography and overseeing all ‘pack-shot’ clothing shots • Some art direction of catalogue shots • Overseeing team members design work to ensure brand guidelines are met • Designing and setting brand guidelines • Planning photoshoots • Managing creative budgets for photography, repro and design
Junior Art Director, Freemans PLC, London
June 2000 - August 2003
Working in a small team dedicated to a high end catalogue launched by Freemans called ‘The Book’ - featuring designers such as Paul Smith, Calvin Klein and DKNY, as well as emerging brands like Miss Sixty, Day Birger and Mikkelson, and Ghost. I worked alongside the Senior Art Directors and was responsible for design and art direction of my owns brands which included Quiksilver, Fornarina and O’Neill.
• Proficient on Adobe CS packages - Indesign/Photoshop/Illustrator
• Knowledge of website building platforms IMCreator/Wix • All-round design for multi-channels • Knowledge of Microsoft Suite - Word/Excel/Powerpoint • Experience in repro & colour matching work • Press passing all catalogues at printers • Working with external art directors and designers when needed • Copywriting• Able to arrange photography and overseeing shots • Art Direction • Able to manage others • Designing and setting brand guidelines • Planning photoshoots • Managing creative budgets for photography, repro and design